Interim Executive Resources

Archive for September, 2011

Graph Expo 2011

Welcome back to McCormick Place in Chicago Illinois for yet another great printing exposition.  A gathering of thousands of printing related companies all showing off their capabilities and trying to build their business in spote of an industry that’s down 25% in the last few years.

The Graph Expo Show daily claimed there were over 1000 new products being introduced at the show and after spend a few days roaming the aisles, I believe it!  Every booth had new things to show and it seemed as if everyone was running a show special.

Many of the companies and several of the conferences pointed to an industry trend that is migrating focus away from printing itself to the broader interests of marketing in general.  One session led by Howie Fenton of NAPL titled “Transforming from Print Service Provider to Marketing Service Provider…A Step by Step Roadmap” clearly described the need for re-positioning companies to address their customers larger needs around customer connection.

Xerox’s XMPIE solution is another great indicator of this trend away from printing itself to the broader issue around multi-channel marketing.  Xerox also showed a new product called uVideo that uses video templates infused with personalizable text areas that allow companies to extend there one-to-one marketing efforts online in very cool fashion.

Some of the more interesting new showings at Graph Expo were the new MemJet based products.  Based on technology being developed by Silverbrook in Australia, there are now three print engines being touted.  The first is a single head, five ink page-wide inkjet product aimed at mail printing that was introduced a year or more ago.  Go to Neopost/Rena to see this product.  At this year’s show, a label machine utilizing five each of the page wide heads to achieve high printing speeds on label stock was introduced in the Fast Technology Booth.  The third product was a prototype package printing machine aimed at flatbed printing of large format stock of various thicknesses.  This product was shown in the Xante booth and has great promise to take market shar in the years to come.

If you want to hear more about developments at Graph Expo 2011, give us a call at 800-280-2452 and we can hook you up to a live person for a discussion…